Certificate in Strategy Management and the Balanced Scorecard

Course Overview

The programme is a 5-day format featuring detailed training and extensive case study material to support the lecture content. The programme covers all aspects of the strategy management process from creating strategy through to the detail of successful strategy implementation. It is based on the holistic use of a variety of proven strategy management techniques from many of the world’s leading strategy gurus. Specifically distinguish this programme is the practical application of these techniques. A specific emphasis within this course is given to the Balanced Scorecard approach for strategy implementation developed by Professor Robert Kaplan and Dr David Norton at Harvard.

This programme has been updated to include a range of topics and application techniques specifically relevant to managing strategy in uncertain times. New modules to this already highly successful programme include the application of digital strategy in the post Covid emergence; the integration of effective risk management into the strategy process for enhanced business continuity planning; and the leadership traits necessary for effective strategy management. This programme will be highly relevant to senior executives, strategy managers, business unit heads and heads of support functions such as finance, HR and IT.

Key Takeaways

1. Learn how to build strategic thinking and awareness for executives and managers.
2. Understand how to apply the latest techniques used by the business gurus.
3. Detecting the critical issues facing your own strategy development and deployment.
4. Learn to better understand the role of the performance measurement in strategic planning.
5. Developing and using balanced scorecards.